About Me

My name is Louis Blythe and I am focused on data-driven digital executions that engage users and grow brands.

My primary role is advising clients on digital transformation projects to radically change the existing business process.

I am a strategic digital advisor to my clients and help ensure they have cutting edge solutions that are grounded in reality. Much of my focus points solely towards client user growth through known business strategies and frameworks.

Experience

Head of Product at Blythe & Co., Nov-2018 to Present

As the Head Of Product at Blythe & Co, I focus on the digital design division and mobile transformation projects.

As an experienced strategy consultant, I have a strong business product development focus to help our customers achieve their ambitious growth targets.

My experience covers both the B2B and consumer sectors with a specific focus on Saas within the finance, construction and technology space.

As a passionate product professional, I am the foremost product advocate for many of my customers ensuring that their product is best of breed in both design and functionality.

Building bespoke solutions that help acquire customers naturally by having a delightful customer experience is my top priority.

I have personally been involved in the design, development and marketing of products for companies such as Qudos Bank, Grow Super, Commbank, Optus, AHL, Foxtel, Fox Sports and AHL.

Creating solutions and then figuring out how to market those products and solutions after launch is an old school way of doing things you need to build delightful products from the outset.

I have a proven track record in business development as well as a passionate desire to be a driving continued growth for my business and our clients.

Lead the new client acquisitions team through the full lifecycle of business development.

Deliver software design, development and marketing services to clients globally.

Lead product innovation internally to present and demonstrate new technologies to clients including conversational user interfaces (voice), augmented reality, machine learning and AI.

Built and developed product lines and service offerings to grow revenue from $0 per annum to $300,000  per annum in 6 months.

Head of Digital at Elevate 360, Mar-2016 to Nov-2018

At Elevate I am tasked with playing the role of a strategic digital advisor to our clients to help ensure they have cutting-edge solutions that are lead by innovation. Technology selection and digital strategy make up the

complex mix of what we deliver for our clients. Building platforms that take advantage of cloud infrastructure and modern JavaScript advances mean that our customers stay ahead of the curve in all things digital.

Much of my focus points solely towards client user growth and retention through digital platforms to grow user revenue and decrease user churn.

Our roster of blue-chip customers ensures our work as trusted digital consultants are pivotal to their overall digital strategy.

We are focused on data-driven solutions lead by strategic campaigns that amalgamate our clients owned, earned and paid reach.

We focus on leading client briefs to help demonstrate ROI and to show

businesses how they can use technology to foster growth with their customers.

I lead an interdisciplinary team that constantly pivots towards the best possible client solutions in ever-changing environments.

We aim to show people how to effectively use websites, apps and social networks to build relationships and conversions, and how to leverage these tools to enable commerce.

We help companies develop comprehensive digital marketing strategies for their business that engage users and staff while keeping an eye on ROI.

General Manager at Atlas Digital Agency, Mar-2013 to Mar-2015

As General Manager of Atlas, I was responsible for a growing team of agency professionals focused on creating amazing work for their clients.

Team leader of a highly capable cross-functional team including account services, creative and technical teams. I was directly responsible for the growth of our team from 7 to 22 in 18 months

Ensuring projects are delivered to a high level of execution across multiple business vertices and technology platforms. Securing a number of awards across multiple projects including a highly commended for the financial services sector (AIMIA).

Medium and enterprise business development and sales through the full lifecycle of every agency project. Ongoing growth of current client yield as well as targeting cross business sales opportunities.

Leading agency marketing activities to ensure continual agency growth year over year. Personal sales revenue in excess of $1.325 million in new business per quarter.