Let me tell you why.
A big part of being a photographer is editing images, this normally happens in front of a computer or in a darkroom. The other part of being a photographer that is intensely time consuming is trying to run a profitable business.
It just comes with the territory and as a result we spend a lot of time in front of the computer editing images in one of the many image editing programs out there. Personally you will find me using one of the following Lightroom, ACR & Photoshop.
Interacting with clients and other photographers and industry experts and doing market research.
Spending so much time in front of the screen means that choosing the right computer is very important.
Apple has recently released a swag of new devices and some of them are set to be game changers. Currently my suite of editing equipment consists of a 15 inch Macbook Pro and a 27" iMac. I watch the technology space very closely as it is equal parts workflow improvement and gear addiction.
Ever since I moved away from PC a few years ago I have been completely addicted to Apple and the products that they produce.
When apple announced that they were going to release a brand new 15 inch Macbook Pro with Retina Display I could contain my excitement and immediately set about finding the funds to buy one.
This was going to be a major release as it hosted some serious hardware and a screen to die for.
Rest assured I did my research and started reading tech reviews of a product that was only in the hands of select journalists.
I would have the fastest, cleanest, slickest new MacBook around and editing images would happen almost instantly, would they?
Eventually the stars aligned and I was able to get my hands on one of the most exciting pieces of hardware I can remember in recent years.
It would take time to setup and install Lightroom 4.0, and CS6 so I jumped in and got to work.
After some super speedy installs and a few preset and action configurations I was ready to edit some images at break neck speed.
I loaded a recent wedding and set myself the deadline of 3 hours to edit it (1 hour faster than normal).
One of the things that I really love about the new 15 inch Macbook Pro with Retina Display is that all the images I edit rendered perfectly.
As I am a Canon shooter I am left with literally thousands of CR2's after a shoot and need to have the previews render either before I start or quickly during the edit.
I now had a crystal clear view of the RAW files in all their glory, they were actually sharper than the programs I was editing them in.
The new 15 inch Macbook Pro with Retina Display is most definitely heavier than the 13 inch Macbook Air with Retina Display but I need the power so it is a small sacrifice.
What I would love Apple to do is release a 15 inch Macbook Air with Retina Display so that it was a little lighter and would not weigh down the camera bag but that is just a dream.
One of the things that I did not like about the MacBook air is that I felt like I was going to break it. The other issue is the processing power.
While the new 15 inch Macbook Pro with Retina Display is not as light as the 13 inch Macbook Air and does not have the screen real-estate it sits squarely in the middle and is perfect for my needs.
Editing with the new Macbook Pro with Retina Display is an absolute dream and has really rekindled my love of editing.
Some people have had trouble with the sheer size and weight of the new 15 inch Macbook Pro with Retina Display and that's fine as the 13 inch Macbook Air with Retina Display as an alternative.
Is Technology Good Or Bad
They are just tools that help you create images, video or pixels.
If you want something small and portable go for the 13 inch Macbook Air withe Retina Display and if you need something with more power go for the new 15 inch Macbook Pro with Retina Display.
I am typing out this blog on my 27 inch iMac but I will most possibly finish it on the new 15 inch Macbook Pro with Retina Display.
Some people do not like apple as a company but they have never done me wrong and have never led me astray.
I love the new wheels and couldn't imagine going back to the old screen.
Apple and the new 15 inch Macbook Pro with Retina Display you rock.
What about you? Do you own and love Apple products or do you hate them with unbridled passion?
Have you purchased the new 15 inch Macbook Pro with Retina Display?
Would you recommend it as much as me?
Let me know in the comments below.