Google local inventory or local inventory ads as they are known in the industry are ads that have the ability to pick up your loval inventory feed and display them to prospective customers.
These ads and business details show up when your users need them the most and offer you the chance of picking up new customers.
Google Inventory Ads In AdWords
While this is an optimised experience for your user it can sometimes take some time to set up the ads and the local store front to ensure it converts correctly.
This is due to the fact then when a user clicks your ad they are take to a Google hosted store front for your brand. This is primarily aimed at allowing users to navigate through products or “inventory” as well as grabbing business details easily.