Introducing Campaign Kit.
Campaign Kit is a side project I have been working on for some time now. The entire idea behind was to build a minimal design tool that could be used to build campaigns from scratch.
At this stage, it is very exploratory and was more to test my design chops than anything.
If you have ever run a digital marketing campaign you will know that it can be pretty difficult measuring the success of the investment against the ROI (return on investment) of the activity.
The above screen aims to make reporting simple by showing only the core metrics required.